After launching the website NORM-CORE.COM in 2023, its creator Nathan Cyna decided to found Les Basics Français, a brand of basic clothing made in France.

The ambition of Les Basics Français is simple: to become the best brand of basic clothing made in France. To achieve this, Les Basics Français sources the best fabrics from Europe and crafts the garments in the finest French tailoring workshops.

COMMITTED TO SOCIAL AND ENVIRONMENTAL ISSUES, LES BASIQUES FRANÇAIS ADOPT A RESPONSIBLE AND PROGRESS-ORIENTED APPROACH.